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    最新動態 News

    數字營銷領域最新動態與職場進階方法論
    首頁 > 新聞動態

    勁牌公司副總裁李暉一行蒞臨云銳集團,共探勁酒精準營銷布局新戰略!

    發表時間:2020.10.14

          10月14日,勁牌公司副總裁李暉率市場部總經理覃文釗、媒介公關部總監譚青、區域總監胡世全等一行蒞臨云銳集團北京總部,云銳集團董事長任杭州、運營副總裁尹靜、銷售副總裁張甜及廣州分公司總經理趙宇等率項目組成員熱情接待。雙方就精準營銷進行探討交流,并針對勁酒品牌精準營銷進行規劃。 

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           互聯網時代下,飛速發展的信息流廣告已成為移動端資訊內容平臺最主要的變現形式,沖擊著傳統媒體,當前的營銷也已從粗放的流量思維,轉變為大矩陣平臺下的精細時長經營,從“人找貨”到“貨找人”,營銷已進入2.0時代機精準營銷時代,且依托平臺大數據,精準營銷模式已逐步成熟,成為主流營銷趨勢。 

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           而建立品牌用戶資產的營銷2.0是勁酒未來建立品牌壁壘的方向,針對勁酒品牌的精準營銷品效聯動,雙方進行了深度探討并達成共識。勁牌公司副總裁李暉對云銳方倡導的品效協同,用創意內容為品牌賦能,用大數據管理品牌資產的營銷布局表示高度認同,并對云銳方專業的業務能力及精益求精的服務態度高度認可。而后,云銳方就集團影視拍攝基地及相關產業布局進行介紹并帶領勁酒品牌方進行參觀。 

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           云銳始終堅持以專業的行業視角、深刻的行業洞察與優質的服務品質為品牌方提供行業領先的服務,我們相信以云銳集團的專業實力與勁酒品牌強大的生命力,必能攜手共進,提升品牌勢能,建立競爭壁壘,搶占酒類品牌流量藍海。

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